Southeastern Trust for Parks and Land

Atlanta, Georgia

Where they Were

Established in 2013 by visionary founder Bill Jones, Southeastern Trust for Parks and Land (STPAL) conserves land and builds parks. Anytime you have people and nature coming together, you’ll  hear Bill lsay, “Something good is happening.”

The organization oversees 7,500+ acres of land across three states. Properties range from small but mighty “pocket parks” dotted throughout the Atlanta suburbs to intensive conservation efforts – like a longleaf pine restoration on 50+ acres in Burke County, Georgia.  Several of the properties host unique partnerships and activities – from mountain biking to bouldering to bee apiaries.

As the organization approaches its 10-year anniversary, there’s a desire to more fully tell the STPAL story, design a well-rounded fundraising program, and ensure the board and committee members are actively engaged in building a robust, disciplined and impactful organization.

Enter Good Works

We began with a thorough discovery and assessment process that included a board assessment, one-on-one interviews with all board members and other stakeholders, and review of the organization’s  guiding documents – from bylaws to the strategic plan. We certainly got a lot done together in those first few months, from a complete bylaw revision to launching a new committee structure to implementing new donor software. Through a series of structured and facilitated discussions,  this team has fully and thoughtfully moved forward with clarity and vision for the future.

As STPAL onramps to its 10th anniversary year, we are now working through a refreshed logo and website – a process that’s been energized by a dedicated Outreach Committee and Board of Directors. We continue to partner together on new storytelling efforts, piloting fundraising campaigns, and leveraging technology to keep supporters informed and excited to be part of the STPAL family.

Stay tuned as this stellar organization continues to shine and grow. We are  designing a 10-year celebration that will include some creative, educational and fun events for all to enjoy. Something good is definitely happening here!

The word balanced comes to mind when thinking about working with Victoria. She addresses problems and opportunities with short and long term views. She can simultaneously serve the board of directors, staff, volunteers, bylaws, and mission of the organization understanding each’s authority, priorities, and needs. She is comfortable with shifting priorities unique to relying on volunteers and donors. She listens to understand and communicates clearly. Victoria has been an impactful partner and we are grateful.

Bill Jones
Executive Director, Southeastern Trust for Parks and Land

More Client Spotlights

Campaign Readiness Assessment for Aiken Senior Life Services

Where they were: Founded in 1971, Aiken Senior Life Services (ASLS) provides meals and transportation to seniors throughout Aiken, South Carolina to fulfill its mission…

Read More

United Way of Northeast Georgia

Where They Were In 2017, United Way of Northeast Georgia was in the midst of a significant transition from a Community Chest to a Community…

Read More

AthFest Educates

Here’s What We Did: AthFest Educates sustains and advances music and arts education for students in Athens-Clarke County. The organization awards grants to teachers and…

Read More